Bulgari's Save The Children Campaign

Italian jeweler Bulgari has announced a campaign to support the "Rewrite the Future" campaign of Save the Children. Through the "Rewrite the Future" campaign Save the Children is committing to providing quality education to eigh million children living in conflict-affected areas. Bulgari wants to raise 10 million euros by the end of 2009, of which one million euros will be donated by Bulgari in advance. Bulgari has created a silver ring for the campaign which features the Save the Children logo engraved inside. The ring will be on sale from February 1 to December 31, 2009 in all Bulgari stores throughout the world, in some selected department stores, and on Bulgari's e-commerce website for $290, $60 of which will be donated to the campaign.

Bulgari will also create a collection of 15 pieces of high jewelry and eight high-end timepieces, valued at three million euros. This collection will be officially presented on in June 2009 in Rome, on the occasion of Bulgari's retrospective exhibition "Between Eternity and History" to celebrate 125 years of the Bulgari brand. This collection of jewels and watches will be exhibited at various events throughout the year and the auctioned off on December 7, 2009 in New York and proceeds will be totally donated to Save the Children.

[Source: Vogue UK]